Case for Change
- An increase in competitive offerings has impacted the CBA’s market share which has led to a decline in membership and revenue
- The practice of law is evolving, and lawyers need the right tools and resources to increase efficiency and value in order to practice to their best ability
Strategic Actions
- The CBA will identify member needs through strategic intelligence
- The CBA will evaluate and adjust its existing offerings to meet the changing needs of our members
- The CBA will assess member advantages to meet member needs
- The CBA will leverage technologies to communicate and deliver value to our members
