Case for Change
- In an evolving and competitive market, the CBA needs to create a culture and environment that allows it to effectively attract and retain members
- The CBA must assess and streamline business lines and activities to avoid duplication and increase efficiency
Strategic Actions
- To achieve its vision and support the strategic pillars, the CBA will clarify roles and responsibilities between National Office and Branches
- The CBA will draw lessons from its operational review
- The CBA will leverage its governance and other engagements, such as the Leadership Forum, to enhance internal cohesion among its various entities
