Media Release Template
This is a template media release for your T&R initiative. This would be sent to local media, Indigenous media, and law/legal-specific publications.
[Law Firm logo]
MEDIA RELEASE
[BOLD, CAPITAL LETTERS—insert title, just a few words to describe what’s in this media release]
For immediate release
[insert date], [insert location]—[inset a summary here. No more than two sentences. Again, what is the most important piece of information? Put it here.]
[“Put a quote here. Develop something that you want your spokesperson to say about this initiative”, said [name and title]."
[Another paragraph or two about this initiative. Follow the standard journalistic structure of the five w’s.
- What is this initiative about?
- Who is involved?
- Where does it take place?
- When will it take place/what are the timelines?
- Why do you want people to know about this initiative?
[“You can add a second quote from the same or a different person here”]
--END—
About [name of law firm]: [a brief paragraph about your law firm, approximately 3 or 4 sentences].
For more information:
[insert name of contact person]
[insert title of contact person]
[insert email address and phone number of contact person]
MEDIA RELEASE TEMPLATE