• An increase in competitive offerings has impacted the CBA’s market share which has led to a decline in membership and revenue
• The practice of law is evolving, and lawyers need the right tools and resources to increase efficiency and value in order to practice to their best ability

Strategic Actions

• The CBA will identify member needs through strategic intelligence
• The CBA will evaluate and adjust its existing offerings to meet the changing needs of our members
• The CBA will assess member advantages to meet member needs
• The CBA will leverage technologies to communicate and deliver value to our members

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