• To remain relevant and attract new members, the CBA has to become more innovative and diverse
• In an evolving and competitive market, the CBA must attract young and diverse members to grow its membership base

Strategic Actions

• Based on strategic intelligence, the CBA will develop a communication strategy to leverage CBA stories to stay top of mind with our members, key stakeholders and to attract new members
• The CBA will align its messages and offerings to a new generation of lawyers
• The CBA will differentiate itself from competing organizations
• The CBA will leverage its partnerships with other organizations to mitigate competitive threats

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