The appellant, U-Haul International Inc., saw its trademark applications for U-BOX and U-BOX WE-HAUL in association with âmoving storage services, namely rental, moving, storage, delivery and pick up of portable storage unitsâ denied by the Opposition Board and the Federal Court because they were found to be confusing with U BOX IT, a mark that was registered by the respondent in association with âgarbage removal and waste management services.â