In 2004, the Legal Sales and Service Organization (LSSO) sponsored a study exploring the key characteristics that define business development success for today’s women lawyers. More than 400 lawyers responded to the call, providing candid feedback and insights into sales tactics, referral sources, firm support, personal motivation approaches and client management techniques that help drive business development.

Lawyers have a reputation for being great speakers. Now is the time to prove it to the world! Broadcasting online videos on topics of expertise is a form of “content marketing” that is becoming increasingly popular.

Think of marketing in a holistic sense. It has many moving parts, the plates of which are constantly spinning—perhaps at different rates, but it has one function driven by a singular mandate: profitability.

If your law firm is not getting the tangible results from marketing that you expected, chances are you’re committing one (or several) of the many mistakes that are all too common in legal marketing today.

Votre réputation en tant qu’avocat est cruciale autant dans le monde réel que virtuel. Pourtant, plus d'un avocat ignore la façon dont son image est véhiculée sur Internet. L’ABC vous fournit tous les moyens de prendre en main votre identité de façon à pleinement profiter de votre notoriété sur le Web.

There are two ways to address an economic model: you can look at your revenue and figure out what your cost structure should be so you can turn a profit, or you can look at your costs and determine how much revenue you need to cover them and make a profit.

You already know that you and your firm lose money when you write down your time or when clients don’t pay their bills on time (or at all). But there are several other hidden costs that claw back on firm profits that you may be unaware of.

En suivant l’exemple de la Colombie-Britannique, le système de justice québécois est prêt à se lancer dans l’ère électronique.

I recently met with a group of law partners to discuss the feasibility of increasing the firm’s billing rates in 2010.

There are two types of law firms: those that have experienced a disaster, and those that will. “Disaster” can come in many forms, any of which is unexpected and can ultimately mean the demise of the firm.