Develop New Clients in Your Comfort Zone
No one needs to be told how important it is to develop business and recruit new clients, especially in this bad economy. But too many lawyers are uncomfortable with selling, and avoid it to the detriment of their business.
Internet Marketing: Keeping a Human Presence in a Digital World
From Facebook to Twitter, technology has given lawyers more marketing tools than ever. But while blogs and tweets can position you as a forward-thinking lawyer, be sure to focus your efforts wisely on your business development goals.
Smart Marketing for Challenging Times
As the economic crisis deepens, it’s time to re-evaluate your marketing efforts. Here are five steps you can take to boost your firm, now and in the future.
Discover, and Market, Your Niche Law Practice
The old adage “Do what you love, the money will follow” can be a reality for lawyers who practise law in a niche area. Follow your passion and discover a specialty that’s just right for you.
Ask the Coach
Business development coach Gary Mitchell is producing a monthly column for CBA PracticeLink entitled "Ask the Coach":
Marketing games can help you achieve your marketing goals
To focus you and your staff on important marketing functions, consider structuring your marketing efforts as a game. This strategy will keep you thinking about results, reduce the stress you probably experience when you think of marketing, and encourage everybody to get onboard with the effort.
Without a trace: the perils of not having a website
If your firm doesn’t have a website, could you be losing referral business without knowing it? When your prospective client can’t find you on the web, could that send the message that your firm is too small, too new, too unsophisticated, too unsuccessful, or too behind the times to handle the good quality work you desire to attract?
Where Do You Rank? Client-Based Lawyer Rating Websites
U.S.-based lawyer-ranking website Avvo could soon be coming to Canada. Based on client feedback, Avvo not only helps consumers choose a lawyer, but can help lawyers generate clients and improve their online presence.
How to Hire a Legal Marketing Professional
At the best of times, experienced professional services marketers are tough to find and even tougher to recruit. There is only a small pool of qualified people in each Canadian market, so set out to attract and hire the best your budget can support. Here are five steps to finding a great marketer for your firm.
Marketing Swag: A Nine-Point Guide to Maximum Impact
Giveaways. Promotional products. Swag. Call them what you will, handing out these corporate goodies is a standard part of doing business in North America. But with endless possibilities, how do you make the right choice?
Law Firm Marketing Functions: A Forensic Review
The roles within the marketing and business department in a law firm can vary, but each is focused on profitability. Do you have sufficient marketing staff to advance to the next stage in your business? Have you satisfied requests for marketing support? If not, it’s likely time to build up your team.
