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marketing tips  Selling yourself and your business is a daily activity. A feeble marketing effort yields little business. If you're looking to grow your business (and really, who isn't?), this section includes hints and tips to help make the phone ring and keep clients coming through the door.

Newest Articles Smart Marketing for Challenging Times As the economic crisis deepens, it’s time to re-evaluate your marketing efforts. Here are five steps you can take to boost your firm, now and in the future. More... Discover, and Market, Your Niche Law Practice The old adage “Do what you love, the money will follow” can be a reality for lawyers who practise law in a niche area. Follow your passion and discover a specialty that’s just right for you. More... Ask the Coach Business development coach Gary Mitchell is producing a monthly column for CBA PracticeLink entitled "Ask the Coach": Q: "How can I increase the ROI from my marketing efforts?" Q: "How do I market in an economic downturn?" Q: "How can I become more comfortable and effective at networking?" Q: "What can I be doing to ensure I make partner?" Q: "What can we do as a firm to encourage business development at all levels?" Q: "I am a fifth-year associate and I hate the practice area I am in. I like the firm, though. What should I do?" Q: "How can I leverage my firm to achieve my goals?" Q: "I’m a 4th year call-what can I be doing in the way of business development?" Where Do You Rank? Client-Based Lawyer Rating Websites U.S.-based lawyer-ranking website Avvo could soon be coming to Canada. Based on client feedback, Avvo not only helps consumers choose a lawyer, but can help lawyers generate clients and improve their online presence. More... How to Hire a Legal Marketing Professional At the best of times, experienced professional services marketers are tough to find and even tougher to recruit. There is only a small pool of qualified people in each Canadian market, so set out to attract and hire the best your budget can support. Here are five steps to finding a great marketer for your firm. More... Marketing Swag: A Nine-Point Guide to Maximum Impact Giveaways. Promotional products. Swag. Call them what you will, handing out these corporate goodies is a standard part of doing business in North America. But with endless possibilities, how do you make the right choice? More... Make Your Marketing Pitch in a 30-Second Elevator Speech You don't get a second chance to make a good first impression on potential clients. Make it a positive one with a focused and interesting elevator speech. Read on for tips and sample speeches to help you craft your message. More... Law Firm Marketing Functions: A Forensic Review The roles within the marketing and business department in a law firm can vary, but each is focused on profitability. Do you have sufficient marketing staff to advance to the next stage in your business? Have you satisfied requests for marketing support? If not, it’s likely time to build up your team. More... Leveraging the Media to Help Grow Your Practice You see your competition on the six o’clock news being described as a leading legal expert. You say to yourself, “I could do that. Why didn’t the reporter call me?” This article will help you gain the media’s attention effectively and without having to hire a high-priced public relations firm. More... Other Articles Stop/Start: Replace Unproductive Marketing Strategies with Winning Techniques Drop Your Hook Where the Fish Are: Market at Tradeshows Five Ways to Measure the Success of Your Marketing Efforts New Media Marketing: Blogs, RSS and Podcasts Law Firm Branding: Define Your Market; Focus Your Message Marketing Matters: Branding Your Law Firm How to Get Law Firm Press Releases Noticed A Practical Guide to Creating Your Own Year-End Report Five Keys to Building a Referral Marketing Program A Lawyer’s Guide to Dealing with the Media Clients Mean Business A Marketing Assist Network News Where Are the Clients? First Impressions The Differentiation Equation The Marketing Marketplace First Principles Time Well Spent Commercial Breaks: Advertise Widely and Wisely for Maximum Effect Introducing: the Cyber-Client Building a Better Web site

Quick Tips Practical and concise tips on marketing your practice. Podcasts Leveraging the Media to Help Grow Your Practice Client Recognition Ideas More podcasts Resources The Small-Firm Marketing Guide   Newsfeeds Feed of the Week More blogs/RSS feeds at blawg.org. Links & Blogs Amazing Firms, Amazing Practices Larry Bodine's Professional Marketing Blog Law Biz Blog LawPracticeToday - Marketing Law Practice Management Blog Legal Marketing Blog Legal Marketing Canada Legal SEO Blog