If your friends jumped off a cliff would you follow them? What child hasn’t heard some version of that question? But it’s not just in childhood that we follow our peers as they do things that might not be best for us. Patrick McKenna, an authority on law practice management, explores the perils of competitive plagiarism.

Every firm has its own style for transferring the managerial reins from one leader to another. But there are definitely good ways and bad ways to go about it, writes Patrick McKenna, an authority on law practice management. The secret to doing it right is to make it as easy as possible for the incoming leader – and that means the incumbent needs to get out of the way.

Barbara Hendrickson was ahead of the pack when she founded BAX Securities Law in Toronto in 2012 and started offering alternative fee structures from day one.

What do you look for when you’re assessing associates for partnership? Knowledge of black-letter law? People skills? Entrepreneurial acumen? We talked to a number of law firm leaders across the country to find out what piques their interest.

In 2004, the Legal Sales and Service Organization (LSSO) sponsored a study exploring the key characteristics that define business development success for today’s women lawyers. More than 400 lawyers responded to the call, providing candid feedback and insights into sales tactics, referral sources, firm support, personal motivation approaches and client management techniques that help drive business development.

Lawyers have a reputation for being great speakers. Now is the time to prove it to the world! Broadcasting online videos on topics of expertise is a form of “content marketing” that is becoming increasingly popular.

Think of marketing in a holistic sense. It has many moving parts, the plates of which are constantly spinning—perhaps at different rates, but it has one function driven by a singular mandate: profitability.

If your law firm is not getting the tangible results from marketing that you expected, chances are you’re committing one (or several) of the many mistakes that are all too common in legal marketing today.

Votre réputation en tant qu’avocat est cruciale autant dans le monde réel que virtuel. Pourtant, plus d'un avocat ignore la façon dont son image est véhiculée sur Internet. L’ABC vous fournit tous les moyens de prendre en main votre identité de façon à pleinement profiter de votre notoriété sur le Web.

There are two ways to address an economic model: you can look at your revenue and figure out what your cost structure should be so you can turn a profit, or you can look at your costs and determine how much revenue you need to cover them and make a profit.