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CBA PracticeLink Podcasts
 CBA PracticeLink takes podcasting technology one step further, by accompanying the online audio with a synchronized online visual presentation. Users can also download the audio portion and listen to the mp3 file on a portable audio device. To receive the latest CBA PracticeLink podcasts in real-time, subscribe to our RSS feed.
Latest Podcasts:
Keeping Them by Sending Them Away: Sabbaticals and Lawyer Retention
 Sabbaticals can involve considerable planning and even a change of your firm’s culture. Listen to determine if a sabbatical solution is right for you and your firm: the arguments for and against; the building blocks of a program; the keys to successful implementation; and a sample policy which can serve as a starting point for your firm.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3)
iPod (.mov)
The Complex Conundrum of Cash and Lawyer Compensation
 If your revenues from a given client are less than the costs to service that client in lawyer and staff compensation, your law firm is like an athlete exercising in hot weather. Lawyers often see only the intake—the cash “hydration” of revenue—and do not realize the dehydration that dissipates cash faster than the money comes in.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3)
iPod (.mov)
Leveraging the Media to Help Grow Your Practice
 You see your competition on the six o’clock news being described as a leading legal expert. You say to yourself, “I could do that. Why didn’t the reporter call me?” This podcast will help you gain the media’s attention effectively and without having to hire a high-priced public relations firm.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3)
iPod (.mov)
Client Recognition Ideas for the Holidays (and Beyond)
 Gratitude should not be reserved for December—after all, thanking clients for their business isn’t a seasonal sport. The reality for many busy law firms however, is that they scramble to get the holiday card mailing out in time. But is a pre-printed holiday card the only way to thank your clients? What else can you do to show your appreciation and further your client relationships?
Listen/view online (audio with synchronized presentation)
Download audio (.mp3)
iPod (.mov)
Is Flat Fee Billing a Viable Alternative?
 Rather than setting price by a standard unit or result, alternative billing options focus on actions taken to benefit the client, beyond the time of how that value is applied. One of the simplest such options, and one that has increasingly received a great deal of attention in Canada, is billing for legal services at a flat rate.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3)
iPod (.mov – coming soon!)
Developing a Conflict Checking System for Your Law Firm
 Conflicts of interest have become a growing headache for Canadian lawyers. The key to minimizing conflicts is to develop and implement a modernized conflicts checking system, characterized by a comprehensive database. Learn the key elements of rolling out an effective conflict checking system.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3)
iPod (.mov)
Developing a Client Service Standards Policy for Your Law Firm
 To keep their clients happy and to differentiate themselves from the competition, an increasing number of market-savvy law firms are creating, implementing and marketing formal client service standards. Learn the key elements of developing a law firm client service standards policy.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3 file for portable device – right-click and "Save As...")
iPod (.mov)
A Fresh Look at Fee Collection for Lawyers
 Collecting fees is one of the most difficult issues for law firms. In this podcast, Ed Poll offers tips to empower you and your firm to resolve collection problems on your own.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3 file for portable device – right-click and "Save As...")
iPod (.mov)
New Ways to Practice Work/Life Balance
 At the 2006 CBA Canadian Legal Conference in St. John’s, a panel of work-life balance experts discussed the current situation, successful practices already in place, and a real-life example of a law firm where recruitment and retention issues have virtually disappeared following the introduction of “balanced” policies.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3 file for portable device – right-click and "Save As...")
iPod (.mov)
Podcasting: The Latest Addition to the Legal Marketing Toolkit
 Podcasting lets lawyers showcase their expertise in a convenient, innovative and professional-looking format, and requires very little time and money. It can also help you enhance your online presence, become a thought leader in a niche market, and keep in step with the latest in technology.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3 file for portable device – right-click and "Save As...")
iPod (.mov)
How to Manage Your Cash Flow: Use Your Banker As Your Partner
 Effective cash flow management often comes down to the simple steps a lawyer can take to get funds into the bank as quickly as possible. Watch and listen as Ed Poll offers these tips to help manage your cash flow, make your firm more successful, and make your bank more willing to help you when you need it.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3 file for portable device – right-click and "Save As...")
iPod (.mov)
Create a Winning Client Retention Strategy in 5 Steps
 Quality service alone isn't enough to attract and retain clients. Client retention strategies must be customized, well executed and must demonstrate a sound understanding of your client's needs and challenges, and a thoughtful approach to surpassing expectations.
Listen/view online (audio with synchronized presentation)
Download audio (.mp3 file for portable device – right-click and "Save As...")
iPod (.mov)
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